(Hint: Writers Aren’t One Size Fits All)
I like to connect with people, and in person, that’s easy to do. You can catch someone’s eye, smile. It comes naturally; it’s personal. But there’s so much noise, so much me, me, me, pick me online, it’s hard to get through. So, how do you choose a writer? And why choose someone like me to help?
1. You Can’t Listen with Your Mouth Open.
My father-in-law was an old time preacher. Towering over me at 6’4” he had broad shoulders and the most amazing baritone singing voice. If I’d grumble about nonsense, he’d break out in song.
Nobody knows the trouble I’ve seen. Nobody knows but Jesus…
It worked every time to adjust my perspective. 🙂 As a pastor, he was a huge advocate of listening. After all, how can you have anything to offer if you haven’t heard the story? Poppa Ralph taught me to listen, and to actively listen. That means looking someone in the eye and responding to what they’re saying, even if it’s just a nod. It’s something I use every day. Listening is an underappreciated skill. Click To Tweet Stop a second and think how good it makes you feel when someone really pays attention to what you’re saying.
2. A Lie is Causing Someone to Believe Something That Isn’t True.
It sounds so obvious, but it’s not. This was another of Poppa Ralph’s life lessons. We all know that flat-out lying is wrong. But it’s also wrong to lead someone to the wrong conclusion by omission. You ask my opinion on your About Me page. Although the information is accurate, the wording could be tweaked and I see a few grammatical errors. If I compliment your accuracy, but ignore the errors and tweaks, I do you a disservice. Full disclosure can sometimes be a little uncomfortable, but honesty really is the best policy.
3. Do Your Homework.
If you’re hiring a writer, read what they’ve written first. If you like what you’re reading, talk to the writer. Nothing works better to see if you click with each other. As a writer, I’m doing homework as well. Before a conversation, or contact, I will have researched your company, looked at your website and gotten a feel for your message and your brand. How can I offer to help if I don’t know anything about you or your business?
The very best business relationship is one where everyone feels rewarded. Neither party wants to feel “nickel and dimed” for their work. Quality work for a fair wage, recognizing that we each possess areas of expertise. I don’t work on a per word scale. Although we can choose a word count range, paying by the word just rewards verbosity and penalizes writers who work to craft a concise, compelling message. Less really can be more. When I write for folks, I consider myself part of their team, and I’m an excellent team player.
5. Bottom Line: Business is Personal
Choose someone that wants to be part of your team. Someone that listens first before offering feedback. Someone that you can talk to, someone that gets you. Bottom line? Business is personal. There is such an indistinct line these days between business and personal life, it’s important to find someone that appreciates and respects both.
It Never Hurts to Ask
As a writer, I send out pitches to folks I don’t know. I’ve done my research and I like what they’re doing, or what they represent. Sometimes I get a yes, sometimes a no, and sometimes nothing at all. The point is, it never hurts to ask, and I’ll never know until I do. This is true for most businesses, so don’t be afraid to ask! The worse someone will tell you is no. Here’s where I take my own advice. If you need to share your story and you want a writer that listens first, let me know. It never hurts to ask. Do your homework first. I’ve included my links below. 😉